Effective marketing strategies could be the difference between the success or failure of a Start-up. Buzz alone wouldn’t guarantee a start-up its sought success, but it certainly doesn’t hurt. To stand out in the noise, start-ups need to do more to draw attention. Some start-ups are great at this. Innovative Marketing techniques equip the Davids (start ups) successfully establish themselves against the Goliaths (existing business leader) and compete for consumer market share and mind share.
Most Starts up involved in the product development, would really starve for a comprehensive marketing strategy that generates a buzz for the product. Chances are always that even with a product people love, you’ll need to generate buzz!
Some of the key questions are When to do marketing? How to go about segmentation, targeting and positioning strategy?
Participate in the Marketing For Startups seminar to get inputs on Marketing and to generate ideas on how you could leverage this crucial tool to make your Startup more successful.
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